Featured > AI
THE FUTURES…
TVC - SPEC
This commercial reimagines the familiar format of Antiques Roadshow through a cinematic, future-set lens to explore the lasting value of bamboo toothbrushes. Set far ahead of our time, the film treats the toothbrush as a rare artefact, a small object that helped change the course of the planet.
AI tools were used throughout the process to help build the world, develop the characters, and shape the film’s visual language, from early concepts and storyboards through to animation and final delivery. By blending cultural familiarity with speculative storytelling, the film reframes sustainability not as a sacrifice, but as a legacy showing how everyday choices can become moments of historical significance.
Featured > AI
FOSTERS
TVC - SPEC
This spec commercial storyboard for Fosters began with my original creative idea: a rain-soaked, slightly chaotic Christmas where friendship and humour triumph over perfection. AI tools were used to support and elevate that vision—not replace it. ChatGPT helped refine the narrative structure, comic timing, and brand tone, while Midjourney was used to visualise the film frame by frame with cinematic consistency. The piece is imagined as shot on an ARRI Alexa Mini LF, using Cooke style primes to add warmth, texture, and character. Lighting leans on motivated practicals, festive spill, and wet-down reflections. AI helped bring the idea to life, faster and clearer, ready to share with clients.