Featured > Fim > Agency Producer
ASAHI 0.0%
TVC
This campaign launched Asahi Super Dry 0.0% into the competitive non-alcoholic beer category, where immediate standout was essential. Centred on the creative idea Beyond Expected, the film was shot on location in Tokyo to capture the brand’s authentic spirit. Through bold cinematic execution and a focus on Asahi’s signature super dry taste, the campaign challenged perceptions of non-alcoholic beer, positioning ASD Zero as a premium, refreshing choice that exceeded expectations in every way.
Featured > Fim > Agency Produer
VIPER
TVC
I agency-produced the European launch film for Asahi’s hard seltzer brand, Viper. From the outset, the ambition was clear: create something surreal, hyper-colourful and unapologetically playful—work that would cut through instantly and linger in the mind. Through bold visual language, heightened performances and a confident cinematic treatment, we delivered a film that doesn’t just announce the brand, it announces an attitude.
Featured > Fim > Producer/Director
FORD RACING
Digital
The Psychology of Performance is a documentary exploring a collaboration between UNIT9, King’s College London and Ford Performance. Using EEG technology, the study compared professional drivers like Sébastian Ogier and Andy Priaulx with everyday people in high-pressure simulators. The film reveals how breathing, meditation and visualisation can boost focus by up to 50%, showing that lessons from motorsport can help anyone adopt a high-performance mindset to improve resilience and cope with real-world challenges..
Featured > Fim > Producer/Director
BELMOND
Digital
This film documents Belmond’s partnership with the New Designers Award, a platform that celebrates emerging creative talent and the disruptive ideas shaping the future of design. For the second consecutive year, Belmond supported the award, spotlighting rising stars whose work brings bold, ambitious and socially engaged perspectives to the industry.
Featured > Film > Producer/Director
ASTON MARTIN
Digital
Produced and directed this short documentary film to announce the partnership between Cognizant and Aston Martin a collaboration rooted in precision, performance, and obsessive craft.
The film celebrates the extraordinary lengths Aston Martin goes to in designing its road cars and engineering Formula 1 winning machines. From meticulous design decisions to cutting-edge performance thinking, the piece draws a clear line between innovation in technology and excellence on the track. It’s a portrait of ambition, where human ingenuity and technical mastery converge at the highest level of motorsport.
Featured > Film > Producer/Director
HELLO FRESH
TVC
I created this television commercial to bring HelloFresh’s promise to life: making great food effortless for modern families. The film traces the journey from a few simple taps online to a beautifully cooked meal on the table, using dynamic transitions and warm, observational storytelling to collapse time and remove friction.
Moving seamlessly between the digital and the domestic, the spot celebrates the small moments delivery at the door, ingredients laid out, hands cooking together building to the shared reward of a family meal. Crafted with a natural, cinematic touch, the film turns everyday convenience into something joyful, human, and quietly aspirational.
Featured > Film > Producer/Director
BARCLAYS
Digital
This film captures Michelangelo Pistoletto’s exhibition at Blenheim Palace, where five decades of work inhabited the stately interiors and created a striking dialogue between contemporary art and historic architecture.
Iconic pieces such as Venus of the Rags and over thirty Mirror Paintings reflected both visitors and surroundings, while site-specific works including Mirragio in the Palace fountains and Third Paradise in the Great Hall reimagined the setting, amplifying Pistoletto’s themes of reflection, renewal and cultural transformation.
Featured > Film > Producer/Director
PETER HARRINGTON
Digital
I created a cinematic digital campaign for Peter Harrington, the world-renowned dealers in rare books and fine art. The film explores the full arc of acquisition, from discovery and authentication to preservation and presentation—revealing the quiet rituals and obsessive care behind each extraordinary object.
Shot with a restrained, tactile visual language, the piece lingers on paper, ink, hands, and time, elevating the process itself into a story of beauty and devotion. More than a portrait of objects, the film celebrates the journey of knowledge, provenance, and passion that defines Peter Harrington’s world.
Featured > Film > Producer/Director
GQ, ZENNITH
Digital
Created for GQ New York, this editorial film launches the collaboration between Zenith and Range Rover Sport through a character-led narrative. The story unfolds over the course of a single day, following an owner whose life moves fluidly between precision and power, refinement and momentum.
The film mirrors the shared values of both brands—engineering excellence, performance under pressure, and a quiet confidence earned through craft. From early morning rituals to moments of speed, stillness and control, the camera observes rather than explains, allowing detail, rhythm and atmosphere to carry the story.
Shot with a cinematic, fashion-forward sensibility, the piece blurs the line between editorial and narrative, presenting the collaboration not as a product launch, but as a way of life defined by taste, intent and mastery.
Featured > Fim
PATRICK MAVROS
Digital
I created this Christmas commercial for Patrick Mavros, the celebrated Zimbabwean jewellers, with the aim of honouring the family values at the heart of the brand. The film was conceived as a seasonal story rooted in togetherness, tradition and generosity—reflecting the spirit that defines both Christmas and Patrick Mavros itself.
Crafted with an indulgent, cinematic sensibility, the piece balances intimate family moments with a reverence for craft, allowing the jewellery to emerge naturally within the narrative. Warm light, texture and rhythm combine to evoke a sense of joy and occasion, while quietly showcasing the beauty and heritage of Patrick Mavros’s work.
Featured > Fim
THE LAST DROP
Digital
I produced and directed this documentary exploring the remarkable friendship between Master of Wine Ben Howkins and renowned port maker Christiano van Zeller. The film follows their shared pursuit of crafting the ultimate blended port, shaped by decades of experience, trust and creative dialogue.
Filmed deep in Portugal’s Douro Valley—the birthplace of port—the story captures a rare intimacy between two masters of their craft, revealing their passion, precision and lifelong dedication to the art of winemaking.